· To understand Customer Experience, you have to understand the four components of a good Customer Experience (CX).
o Archetypes
o Activities
o Interactions
o Principles
· Archetypes
o Archetypes describe patterns of behaviors, attitudes, and motivations shared between people towards a brand or product.
· Activities
o Activities capture the actions and goals of a customer across
their end-to-end experience, from their perspective.
· What is the most important skill of a Design Thinking Leader?
o Empathizing
· Which of the following best describes prototyping?
o Experiencing concepts in real life
· Which of these is a component of a good Customer Experience?
- Archetypes
· UX and UI are the same.
- False
· Prototyping should be done slowly to cover all the ideas.
- False
· What are the two methods suggested by Edward De Bono for thinking out of the box?
- Lateral Thinking, Six thinking hats
· Which tool is used to measure the customer relationship?
- Relationship Framework
· Concepting in Design Thinking is the ________
- Idea to solve a user-centered problem
· What are the three key points in a Relationship Framework?
- breath, depth, consistency
· _______ is a methodology in which each prototype is built in quick iterations by learning from the previous failure.
- fail fast
· What are the two prototyping techniques using data intelligence?
- Data prototyping, Data driven
prototyping
· For the design thinking process to evolve, Interaction designers should deepen their knowledge on Human Interactions with _______.
- Machines
· Which type of prototypes has user interactions?
- High-Fidelity Prototyping
· Design thinking is a linear process.
- False
· What are the two things that the teams generally forget during idea generation?
- Socializing Delivery
· Design thinking is a mindset.
- TRUE
· Which technique is used in prototyping to build successful prototypes?
- fail fast
· The following are stages in the design thinking process, except _________.
- Production
· Design Thinking is a _______ centered way of solving a problem.
- Human
· Design thinking is a linear and traditional method of Problem Solving.
- False
· Trust and Empathy within the team are built by the _______ activity.
- Team leap
· The following are qualities of a good Design Thinking Leader, except ________
- Sticking to a single idea
· Which is the technique used to align the team on a common goal quickly?
- Mission Count Down
· Which of the following best describes prototyping?
- Experiencing concepts in real life
· Which of these is a component of a good Customer Experience?
- Archetypes
· UX and UI are the same.
- False
· Prototyping should be done slowly to cover all the ideas.
- False
· What are the two methods suggested by Edward De Bono for thinking out of the box?
- Lateral Thinking, Six thinking hats
· Which tool is used to measure the customer relationship?
- Relationship Framework
· Concepting in Design Thinking is the ________ Idea to solve a user
- centered problem
· What are the three key points in a Relationship Framework?
- breath, depth, consistency
· Breadth, depth, and consistency are the key points of measurement in ________
- Relationship Framework
· Knowing the needs of the team members is the responsibility of the ________
Team Leader
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